Food and Beverage Improvements – American Family Field


Milwaukee Brewers Baseball Club


Milwaukee, Wisconsin


80,000 SF



In 2016, the Milwaukee Brewers commissioned the most comprehensive renovation in the history of the 16-year-old stadium, investing nearly $20 million to achieve a complete food and beverage program overhaul. With the project encompassing all four levels of the ballpark, a collaboration ensued to renovate all 25 existing concession stands, build 12 new stands, create 53 new portables, as well as introduce three new feature bars. Constructed in record time over the 2016 off-season and ready for Opening Day 2017, the food and beverage re-imagination is not only a tribute to Milwaukee’s traditions, culture and spirit, but also to the Brewers commitment to “cherish their fans.”


  • ASID Wisconsin Design Excellence Award
    Hospitality/Restaurant Category – Gold
    (Food and Beverage Improvements)
  • Daily Reporter’s Top Projects Award 2017
    (Food and Beverage Improvements)
  • Association of Luxury Suite Directors Spotlight Award
    (Food and Beverage Improvements)
  • Ballpark Digest
    Best New Concessions Experience Award
    (Food and Beverage Improvements)