This month, we are featuring the Welcome Center at the Milwaukee School of Engineering (MSOE). Once the bustling Bottling Plant of the Blatz Brewery, the structure entered a new chapter in the 1980s when MSOE acquired it. The recent renovations have breathed new life into the space, now serving as the campus Welcome Center. This adaptive reuse project incorporated sustainable practices, preserved the building’s iconic features, and provided dynamic spaces for student services, admissions, and community engagement, thus revitalizing a piece of Milwaukee’s brewing history for future generations of engineering students.